WHY X IS THE BEST

Four reasons X is superior to all others

1. Our formulation is entirely driven by science

Other supplements include ingredients with no benefits to brain function supported by research on human subjects.  We use only ingredients that have brain performance benefits backed by solid clinical research.  And we provide links to that research below.

2. No other product contains these 17 ingredients

As shown in the product comparison chart below, there is no other product that comes close to delivering the full range of brain-boosting compounds in X.  The components of X have a synergistic effect which results in a combined impact significantly greater than taking any subset of ingredients.

3. We use research-backed trademarked ingredients 

Trademarked versions of ingredients are considerably more expensive than the generic alternatives.

Not all ingredients have a trademarked version. For ones that do, the manufacturer is staking its reputation on the quality and effectiveness of the ingredient. 

What’s more, clinical research using the trademarked ingredients proves benefits that may not exist for the non-trademarked versions of those ingredients.  

When comparing supplements, always consider which ones use trademarked versions of the ingredients.

4. X is the only product to guarantee results

We guarantee that X will deliver a greater increase in brain performance* than any other supplement you’ve tried, or we’ll buy you that supplement.  

No other brain supplement offers this guarantee. (We have not found any other dietary supplement—in any category—that offers such a guarantee.)

This is a reflection of our level of confidence that you will agree that nothing else compares to the level of brain performance enhancement from X.

See the ten key benefits of X

Product comparison chart

This chart shows you which other products contain each of the ingredients in X.

It also shows the cost per serving, based on pricing on the manufacturers website in January, 2023.

Trademarked versions of ingredients are highlighted in green. All others are marked “generic”.

“?mg” indicates that the manufacturer does not disclose the quantity of the ingredient.

“—” indicates that the product does not contain the ingredient

Ten key benefits of x

WITH SUPPORTING RESEARCH

X PROMOTES

X PROMOTES THE FOLLOWING:

1. ELEVATED COGNITIVE FUNCTION†

The term “cognitive function” refers to the overall processing power of the brain, also called “mental performance”. Nearly all of the ingredients in X support an increase in cognitive function.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Parnetti 2001

Cognizin® Choline

Conant 2004Spiers 1996McGlade 2012McGlade 2015

Bacognize® Bacopa Monnieri

Kumar 2016

KSM-66® Ashwagandha

Xing 2022Pingali 2014

SerinAid® Phosphatidylserine

Glade 2015

RhodioLife® Rhodiola Rosea

Gou-Ping 2018Koop 2020

SunTheanine® L-Theanine

Higashiyama 2011Hidese 2019Giesbrecht 2010

CognatiQ® Coffee Fruit Extract

Robinson 2021

PureQQ® PQQ

Shiojima 2021Jonscher 2021

L-Levodopa (M.P. extract)

Lampariello 2012Pathania 2020Examine Research

L-Tyrosine

Bloemendaal 2018Jongkees 2015Examine Research

Ginkgo Biloba

Silberstein 2011Soholm 1998

Alanyl L-Glutamine

Hoffman 2010Quaresma 2020

Huperzia Serrata (Huperzine-A)

Wessinger 2021Callizot 2021

Vitamin B6

Malouf 2003Agnew-Blais 2016

Vitamin B12

Kobe 2016Agnew-Blais 2016

2. IMPROVED FOCUS AND CONCENTRATION†

Concentration refers to your ability to keep your spotlight of attention narrowly focused on a single thread of thought without being hijacked by unrelated thoughts.

Increasing your power of concentration and focus facilitates productivity and greater capacity for deep work.

Maintaining intense focus is one of the two conditions that must be met to trigger neuroplasticity.  (See below.)

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Parnetti 2001

Cognizin® Choline

Conant 2004Spiers 1996McGlade 2012McGlade 2015

Bacognize® Bacopa Monnieri

Kumar 2016

KSM-66® Ashwagandha

Pingali 2014

RhodioLife® Rhodiola Rosea

Gou-Ping 2018Koop 2020

SunTheanine® L-Theanine

Higashiyama 2011Hidese 2019Giesbrecht 2010

CognatiQ® Coffee Fruit Extract

Robinson 2021

PureQQ® PQQ

Shiojima 2021Jonscher 2021

L-Levodopa (M.P. extract)

Lampariello 2012Pathania 2020Examine Research

L-Tyrosine

Bloemendaal 2018Jongkees 2015Examine Research

Ginkgo Biloba

Silberstein 2011Soholm 1998

Alanyl L-Glutamine

Hoffman 2010Quaresma 2020

Huperzia Serrata (Huperzine-A)

Wessinger 2021Callizot 2021

Vitamin B6

Malouf 2003Agnew-Blais 2016

Vitamin B12

Kobe 2016Agnew-Blais 2016

3. INCREASED NEUROPLASTICITY†

Neuroplasticity is the ability of the brain to reorganize and restructure its connections in response to learning.

As young children, we have the highest level of neuroplasticity, and it tends to decrease with age.  This is why it’s possible to learn to speak another language without an accent providing that the process started early enough in life.

Adults of all ages are capable of neuroplasticity.  Triggering it requires that two conditions are met simultaneously: (1) the brain is in a state of high alertness, and (2) attention is narrowly and intensely focused on the material to be learned.

These two conditions are associated with the release of two neurotransmitters: (1) noradrenaline, which stimulates alertness and (2) acetylcholine, which stimulates focus (providing that a conscious and deliberate effort to focus is made).

A third neurotransmitter, dopamine, can enhance depth of focus.

X increases levels of all three of these neurotransmitters, which stimulates neuroplasticity.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Kidd 2009

Cognizin® Choline

Saver 2008

Bacognize® Bacopa Monnieri

Banerjee 2014McPhee 2021

Huperzia Serrata (Huperzine-A)

Callizot 2021

 

4. ENHANCED MOTIVATION AND DRIVE†

Motivation and drive refer to our level of desire to take action, especially when the action does not deliver an immediate reward.

Dopamine is the brain’s molecule of motivation.  X increases your baseline level of dopamine, which supports increased motivation.

It is still critical that you push yourself to take action, whether or not you feel motivated at first.  The feeling of making progress (which comes as a result of action) is essential to motivation.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Tamura 2021

KSM-66® Ashwagandha

Xing 2022Pingali 2014

L-Levodopa (M.P. extract)

Lampariello 2012Pathania 2020Examine Research

L-Tyrosine

Bloemendaal 2018Jongkees 2015Examine Research

Vitamin B6

Tardy 2020

Vitamin B12

Tardy 2020

 

5. POSITIVE MOOD†

Mood is a highly subjective sense of our current state of mind and overall emotional condition.

In addition to the obvious benefits of being in a good mood, research by psychologist Shawn Achor has shown that overall brain performance increases by 31% when in a positive mood, compared with neutral or negative.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Cruse 2018

Bacognize® Bacopa Monnieri

McPhee 2021

KSM-66® Ashwagandha

Chandrasekhar 2012

SerinAid® Phosphatidylserine

Monteleone 1990Monteleone 1992

RhodioLife® Rhodiola Rosea

Darbinyan 2007

SunTheanine® L-Theanine

Higashiyama 2011

Ginkgo Biloba

Alsmadi 2017

Alanyl L-Glutamine

Quaresma 2020

 

6. IMPROVED MEMORY†

The general term “memory” refers to the brains’ ability to store, retain and retrieve facts, ideas, associations, procedures, and sensory information.

Improving memory means that we can more effectively perform these functions—both on the front end (encoding) and the back end (recall).

As memory improves, we are better able to encode information, store a larger quantity of information, retain it for longer periods and recall it more easily.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Canal 1991

KSM-66® Ashwagandha

Xing 2022Pingali 2014

SerinAid® Phosphatidylserine

Manor 2020Jackson 2016

RhodioLife® Rhodiola Rosea

Gou-Ping 2018

CognatiQ® Coffee Fruit Extract

Robinson 2021

PureQQ® PQQ

Shiojima 2021

Ginkgo Biloba

Field 1998

Alanyl L-Glutamine

Quaresma 2020

 

7. ENERGY AND ALERTNESS†

In physics, “energy” refers to the ability to do work.  In human terms, it is our subjective level of readiness to take action—whether physical or mental.

Energy has two components: (1) mental energy—our level of alertness, also known as autonomic arousal, and (2) physical energy—our capacity to perform physical activity.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Hoffman 2010

Bacognize® Bacopa Monnieri

Hingorani 2012

KSM-66® Ashwagandha

Pingali 2014

RhodioLife® Rhodiola Rosea

Parisi 2010De Bock 2004Ahmed 2015Shanely 2014

SunTheanine® L-Theanine

Higashiyama 2011Hidese 2019Giesbrecht 2010

PureQQ® PQQ

Shiojima 2021

L-Levodopa (M.P. extract)

Lampariello 2012Pathania 2020Examine Research

L-Tyrosine

Bloemendaal 2018Jongkees 2015Examine Research

Alanyl L-Glutamine

Hoffman 2010Coqueiro 2018

Vitamin B6

Tardy 2020

Vitamin B12

Tardy 2020O’Leary 2010

 

8. REDUCED STRESS†

“Stress” is the subjective experience of mental or emotional strain. It typically includes anxiety or fear, although many people (especially highly-driven achievers) will not consciously recognize those underlying emotions.

Stress is associated with an increase in autonomic arousal (alertness) beyond a level that feels comfortable, but the same level of alertness may be perceived as stress or excitement, depending on whether the subjective experience of the feeling is negative or positive.

Reducing stress means that the current state of autonomic arousal is less likely to be subjectively experienced as negative.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

Bacognize® Bacopa Monnieri

Lopresti 2021

KSM-66® Ashwagandha

Chandrasekhar 2012

SerinAid® Phosphatidylserine

Monteleone 1990Monteleone 1992

RhodioLife® Rhodiola Rosea

Shevtsov 2003Punja 2014Edwards 2012Olsson 2009

SunTheanine® L-Theanine

Higashiyama 2011Hidese 2019

Ginkgo Biloba

Alsmadi 2017

 

9. OVERALL BRAIN HEALTH†

Like every other organ in the body, the brain is human tissue that functions best when it is healthy and vibrant.  While there is not yet a consensus in the scientific community about what measures constitute the key indicators of brain health, some contenders are (i) cerebral blood flow, (ii) overall levels of neural activity, and (iii) performance on cognitive tasks.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

AlphaSize® Alpha-GPC

Parnetti 2001

Cognizin® Choline

Silveri 2008Spiers 1996McGlade 2012McGlade 2015

Bacognize® Bacopa Monnieri

Kumar 2016

KSM-66® Ashwagandha

Pingali 2014

SerinAid® Phosphatidylserine

Glade 2015

RhodioLife® Rhodiola Rosea

Gou-Ping 2018Koop 2020

CognatiQ® Coffee Fruit Extract

Robinson 2021

PureQQ® PQQ

Shiojima 2021Jonscher 2021

L-Tyrosine

Bloemendaal 2018Jongkees 2015Examine Research

Ginkgo Biloba

Silberstein 2011Soholm 1998Field 1998

Alanyl L-Glutamine

Hoffman 2010Quaresma 2020Coqueiro 2018

Vitamin B6

Malouf 2003Kobe 2016

Vitamin B12

Kobe 2016

 

10. GROWTH OF NEW NEURONS†

Neurogenesis is the process by which new neurons are formed in the brain. This takes place during the development of an embryo and throughout childhood.  In the 1990s, scientists discovered that neurogenesis takes place in the brains of adults.

During this process, neural stem cells (basically “newborn brain cells”) form and then adapt based on their location in the brain.

Neurogenesis is believed to play a key role in learning, memory and mood regulation.

See which ingredients PROMOTE this, with supporting research

Ingredient

Supporting Research

KSM-66® Ashwagandha

Sangiovanni 2017Konar 2011

RhodioLife® Rhodiola Rosea

Gao 2021Sangiovanni 2017

CognatiQ® Coffee Fruit Extract

Robinson 2021

PureQQ® PQQ

Murase 1993Shiqing 2005

Ginkgo Biloba

Ayatollahi 2020Sadowska-Krepa 2017

* — These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.